Bold, Blacked out and Trail-tuned: 2026 Ram 1500 BackCountry Fortifies Ram’s Off-road Lineup

March 16, 2026 , Auburn Hills, Mich. - Ram strengthens America’s leading off-road lineup with the 2026 Ram 1500 BackCountry. The BackCountry builds on the popular Big Horn trim level with factory-customized style and trail-ready hardware.

"The off-road segment has been growing for a while now and Ram has been leading that charge with Warlock, Rebel, RHO and TRX," said Tim Kuniskis, Head of American Brands, SRT Performance, NA Marketing and Retail Strategy. "BackCountry is another option from Ram for customers looking to get into this growing part of the market without breaking the bank."

El Ram 1500 2026 BackCountry is a purpose-built off-road package that slots between the entry-level 1500 Warlock and premium 1500 Rebel. The comprehensive package builds on the popular Off-Road Group and Bed Utility Group with color-matched exterior trim, blacked-out details, unique interior upholstery and functional off-road accessories.

Offered on the Ram 1500 Big Horn 4x4 Crew Cab with the Level 1 or Level 2 Equipment Group, the BackCountry package is available with Ram’s legendary 5.7-liter HEMI V-8 eTorque or the efficient and powerful 3.0-liter S.O. Hurricane twin-turbo inline-six.

BackCountry Package Equipment:

Other equipment and technology features come courtesy of the Level 1 or Level 2 Equipment Groups. The Level 1 Equipment Group brings notable interior upgrades, like heated front seats, a heated leather steering wheel, power adjustable pedals and second-row in-floor storage bins. On the outside, upgrades include automatic dimming side mirrors with power fold and heat, LED courtesy lamps and a rear power-sliding window with defrost.

Opting for the Level 2 Equipment Group adds a 7-inch instrument cluster display, 12-inch Uconnect 5 center touchscreen and configurable drive modes with Off-Road Info Pages. Additional content includes a 10-way power driver seat with lumbar, a center console wireless charging pad, dual-zone climate control, a power tailgate-release and a 9-speaker amplified audio system.

Every 2026 model-year Ram is backed by America’s best full-size truck and van limited powertrain warranty of 10 years/100,000 miles, delivering on capability with peace of mind.

Orders are now open for the 2026 Ram 1500 BackCountry, with pricing starting at $62,410, including the Big Horn Level 1 Equipment Group and destination.

Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 chassis cab and ProMaster vans.

Ram light-duty and heavy-duty pickups offer products in the fastest growing segments within the pickup space, off-road and customized. Ram has introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 SRT TRX with more horsepower per dollar than any other performance off-road pickup.

In the commercial business, Ram offers the chassis cab line with features to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.

Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:

Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. Para obtener más información sobre Stellantis (NYSE: STLA), visita www.stellantis.com.